Build or Improve your next
Consumer Product
For your consumer product you'll need
01
Industrial Designer
An industrial designer is a professional who uses their creativity and technical skills to design functional and visually appealing products, considering user needs and manufacturing processes.
02
3D Modeller (optional)
A 3D modeller is a digital artist who creates three-dimensional computer models, specializing in objects, characters, or environments, using software to bring them to life in various industries like film, video games, and architecture.
Top Consumer Goods 
Joel
Industrial Designer
Consumer Electronics
14 years experience
David
3D Modeller
Home Appliances
10 years experience
Luciano
Industrial Designer
Automotive, Aerospace
11 years experience
What are Consumer Goods?
Consumer goods, or simply products we buy for personal use, cover everything from your morning cereal to the smartphone you use all day. When we talk about the consumer of goods, we're referring to anyone who spends money on things that make life easier or more enjoyable. The term "consumer goods definition" points to items designed for direct consumption or ownership, distinguishing them from products used to make other goods. So, when someone asks, "What are consumer goods?" or "What is consumer goods?" the answer is pretty straightforward: they're the everyday items that fill our homes and lives, shaping our shopping habits and personal preferences.
Building
Incredible
Consumer Products
Consumer products are the backbone of the global economy. They come in all shapes and sizes, from smartphones to sneakers, and each product represents the culmination of countless hours of design, testing, and production. Building a consumer product is a complex process that requires a clear understanding of consumer needs, rigorous product development, and effective marketing. It begins with an idea, often driven by spotting a gap in the market or the need to improve existing products. This idea then transforms through numerous stages into a tangible product that consumers can use and benefit from.
Creating incredible consumer products demands not only a keen sense of design and functionality but also a deep comprehension of your target market. Understanding your audience and their needs is a pivotal step in designing a product that not only serves a purpose but also resonates with the user on an emotional level. Incorporating elements of design thinking - empathy, ideation, prototyping, and testing - will help ensure the product will be well-received by the market. An incredible product must meet a real need, provide a simple and intuitive user experience, and deliver value consistently.
What are consumer products?
Consumer products are goods purchased by individuals for personal use, as opposed to business or industrial purposes. These products are integral to everyday life and encompass a wide range of items that fulfill the needs, wants, and desires of consumers. They are typically categorized into four main types: convenience products, which are frequently bought with minimal effort (like snacks or household items); shopping products, where consumers spend time comparing quality, price, and style (such as clothing or electronics); specialty products, which are often higher-end and purchased for their unique attributes or brand prestige (like luxury cars or designer goods); and unsought products, which are typically not actively sought out by consumers but purchased when a specific need arises (such as life insurance or emergency medical supplies).
Consumer products play a vital role in the global economy, driving retail and e-commerce sectors while influencing trends and consumer behavior. Companies invest heavily in marketing and product development to ensure their products appeal to the target audience, often focusing on factors like convenience, quality, price, and brand loyalty. The success of consumer products hinges on understanding consumer preferences, adapting to market trends, and meeting the evolving needs of a diverse and dynamic consumer base. Whether through traditional retail channels or digital platforms, consumer products are the goods that define everyday consumer experiences.
Innovative Consumer Products
AROMA 59 | Scent Re-Imagined
Raised CA$260, 696
Aroma formulated a line of fragrances representing the power and calmness of nature right at your fingertips. This consumer good changes thew ay tradition fragrance is presented, it's no longer liquid but a solid state.
Silver Pillow
Raised £43,995
The Silver Pillow is an innovative consumer good. The pillow works by cleaning it self using pure silver embedded into every part of the case. This allows for the self cleaning to take place 24 hours a day.
Common questions from founders
What are the key steps in launching a consumer product startup?
Launching a consumer product startup involves several key steps, including identifying a market need, developing a prototype, and testing your product with target customers. Once validated, you'll need to focus on securing manufacturing, setting up distribution channels, and creating a strong brand presence. It's also crucial to develop a go-to-market strategy that includes pricing, packaging, and promotional tactics to attract and retain customers.
How can I effectively validate my product idea before launching?
To effectively validate your product idea, start by conducting market research to understand consumer needs and preferences. Create a prototype or MVP (Minimum Viable Product) and gather feedback from potential customers through surveys, focus groups, or crowdfunding platforms. This feedback will help you refine the product, confirm demand, and make informed decisions about scaling production. Validating your product early reduces the risk of costly mistakes and increases your chances of success.
What are the common challenges in scaling a consumer product startup, and how can they be overcome?
UX design is critical in enhancing a tech product, as it focuses on optimizing the overall user experience. By refining user flows, simplifying complex interactions, and improving the interface's visual appeal, UX design can make the product more intuitive and enjoyable to use. An improved user experience often leads to higher user retention, increased satisfaction, and ultimately, a more successful product.
How can I differentiate my consumer product in a crowded market?
Differentiating your consumer product in a crowded market requires a strong brand identity, unique product features, and a clear value proposition. Focus on what makes your product better or different, whether it's through innovative design, superior materials, or an eco-friendly approach. Effective storytelling that highlights your brand's mission and values can also resonate with consumers. Additionally, investing in quality packaging and a memorable unboxing experience can set your product apart from competitors.
What are the best practices for pricing a new consumer product?
Pricing a new consumer product involves balancing cost, value, and market expectations. Start by calculating your total costs, including production, shipping, and marketing, to determine your break-even point. Then, research competitors to understand the market price range and consider how your product's unique features justify its price. It's important to test different pricing strategies, such as introductory offers or tiered pricing, to see what resonates best with your target audience. Additionally, monitor consumer feedback and sales data to adjust your pricing strategy as needed.
Adding a Product Designer to Your Team via Design Match
Scaling your resources according to project demands is crucial in a dynamic marketplace. Sometimes, you may need extra skilled hands to meet your product design goals. This is where Design Match comes in - a flexible platform designed to connect businesses with skilled designers on demand.
Design Match operates as a resource pool, providing you access to top-notch product designers from diverse backgrounds and experiences. It enables you to seamlessly add more resources to your team as and when required. All designers available through Design Match come with unique skill sets and perspectives, which can add immense value to your design process.
Adding a designer to your team via Design Match is straightforward. You specify your requirements, and Design Match will connect you with the most suitable professionals. This system gives you the flexibility to meet changing project demands without expanding your team permanently. It is cost-effective, time-efficient, and ensures that you always have the right talent working on your project.
Incorporating Design Match into your hiring process helps you deliver high-quality design work and nurtures a culture of creativity and innovation within your team. As these talented designers bring unique experiences and insights, your team can benefit from this diversity of thought, leading to innovative solutions and a dynamic work environment.
What founders love about Design Match.
Design Match enabled us to get talented and experienced talent into our organization quickly. They were all a great culture fit and made an impact almost immediately.
Ian Hutchinson
General Manager @Hyphen Group
Design Match has been able to match us with three different designers, all for different projects. In the past I use to go on Dribbble and spend hours looking through proposals.
Dean Eyolfson
Product Manager @Simublade
The process of being matched with a designer simple and streamlined. Our matcher considered all the aspect of our company. Whether it was cultural fit or actual experience.
Quinn Favret
Founder
Design Match enabled us to get talented and experienced talent into our organization quickly. They were all a great culture fit and made an impact almost immediately.
Ian Hutchinson
General Manager @Hyphen Group
Design Match has been able to match us with three different designers, all for different projects. In the past I use to go on Dribbble and spend hours looking through proposals.
Dean Eyolfson
Product Manager @Simublade
The process of being matched with a designer simple and streamlined. Our matcher considered all the aspect of our company. Whether it was cultural fit or actual experience.
Quinn Favret
Founder
Why hire your next product designer with Design Match
Risk Management
We take care of international compliance, vetting, legal and financial components of hiring a designer. We provide a foundation for sustainable growth.
Flexibility
Our weekly billing model allows your designs to work alongside the growth of your startup. There are no long-term contracts at Design Match.
Support
Design Match is run by designers who not only help you find the perfect match, but can provide suggestions, tools and support along the way.
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