Build or Improve your
Fintech Product
For your fintech product you'll need
01
Product Designer
A Product Designer for digital products is like your blueprint master. They design the look, feel, and flow of your app or website, making sure it's visually appealing, easy to navigate, and provides a smooth user experience.
02
UX Researcher (optional)
A UX Researcher is your user's advocate. They dig deep into how users interact with your digital product, studying their behaviors, needs, and motivations. Their insights help make your product more intuitive and user-friendly, ensuring it truly resonates with your audience.
Other roles we can support you with
Project Manager
DevOps
Full Stack Dev
Backend Dev
Integration Specialist
Top Fintech
Giorgio
Product Designer
Consumer Electronics
14 years experience
Mari
Product Designer
Home Appliances
10 years experience
Tanaa
Product Designer
Automotive, Aerospace
11 years experience
Guide to buildingIncredible Fintech product
Building a successful fintech product requires strategic thinking, keen attention to detail, and a deep understanding of the financial market and the role of technology within it. Whether you're starting from scratch or looking to improve an existing product, a meticulously planned approach is necessary. Here's a gui nde to help you craft an outstanding fintech product that could revolutionize the market.
Get startedI want to create a Fintech from scratch
Understanding the Fintech Landscape
Starting with an in-depth understanding of the fintech landscape is essential. Evaluate existing products, identify gaps, and comprehend the needs of customers. Comprehensive market research will equip you with insights about industry trends, regulatory considerations, and potential challenges that you might face.
Identifying Your Value Proposition
With a clear understanding of the market, it's time to identify your unique value proposition. What problems will your product solve? How will it do so in a way that's better than the existing solutions? Answering these questions will help you define the core value of your product and the unique spot it fills in the market.
Building Your Team and Understanding the Role of Design
Assembling a team with a mix of expertise in finance, technology, and product development is vital for success. A diverse team brings a variety of perspectives and ideas to the table, fostering innovation. Among the key players in this team, a designer's role stands out as crucial.
The Critical Role of the Designer in Fintech
The designer's role in building a fintech product is multifaceted and goes far beyond mere aesthetics. Designers in fintech need to understand the complex world of finance and the needs of various stakeholders. They play a pivotal role in creating user interfaces that are intuitive, engaging, and easy to navigate. They work on enhancing the user experience, ensuring the product is not only functional but also enjoyable to use.
Furthermore, they contribute to creating and maintaining the product's visual identity. In a competitive fintech landscape, having a distinct, recognizable brand can be a significant differentiator. They also play a part in ensuring that the product meets accessibility standards, ensuring a wide range of users can use it.
Top Fintech Companies 2024
Try Design MatchStripe
Known for its suite of APIs that power commerce for businesses of all sizes, offering payment processing, billing, and a wide range of financial services.
Chime
A pioneer in mobile banking, Chime offers no-fee and automatic savings accounts as well as early payday via direct deposit.
SoFi
Provides loan refinancing, wealth management services, and takes into account non-traditional factors like education and career for loan approvals.
Revolut
With a presence in over 150 countries, Revolut offers personal and business financial services including currency exchange and stock trading.
Adyen
This Dutch company specializes in payment processing, allowing companies to accept online payments via credit cards, debit cards, wire transfers, and electronic fund transfers.
Common questions from founders
What are the first steps to take when improving a tech product?
The first steps to improving a tech product include gathering user feedback, analyzing performance metrics, and identifying pain points within the current product. Understanding how users interact with your product, where they encounter difficulties, and what features they value most can guide you in prioritizing improvements that will have the greatest impact.
How can user feedback be effectively used to improve a tech product?
User feedback is invaluable for identifying areas of improvement in a tech product. By systematically collecting and analyzing feedback through surveys, interviews, and support tickets, you can uncover recurring issues and feature requests. This feedback should be prioritized based on its potential impact on user satisfaction and product adoption, guiding your development efforts toward changes that will resonate most with your users.
What role does UX design play in improving a tech product?
UX design is critical in enhancing a tech product, as it focuses on optimizing the overall user experience. By refining user flows, simplifying complex interactions, and improving the interface's visual appeal, UX design can make the product more intuitive and enjoyable to use. An improved user experience often leads to higher user retention, increased satisfaction, and ultimately, a more successful product.
How can data analytics drive improvements in a tech product?
Data analytics can provide deep insights into how users interact with your tech product, helping to identify which features are most popular, where users drop off, and what might be causing friction. By analyzing this data, you can make informed decisions about where to focus your efforts, whether it's enhancing specific features, improving performance, or redesigning certain aspects of the product to better meet user needs.
What are common pitfalls to avoid when updating a tech product?
Common pitfalls when updating a tech product include overcomplicating the user experience with too many new features, neglecting to test changes thoroughly, and failing to communicate updates effectively to users. It's important to ensure that new features add real value and don't overwhelm or confuse users. Additionally, rigorous testing should be conducted to avoid introducing new bugs, and clear communication should be provided to help users understand and adapt to the changes.
I want to improve my Fintech product
Improving your existing fintech product is an opportunity to refine your user experience and streamline your technical processes. However, if you're a technical founder, you might find yourself navigating the tricky waters of product design.
Remember, your expertise lies in utilizing technology to create innovative solutions. Design decisions made early in the product design process can significantly impact the overall product structure and can prove challenging to rectify later.
Addressing design issues early can lead to a significant reduction in development costs - fixing a problem in the development stage can cost up to 30x more than addressing it during the design phase. Prioritizing design can result in substantial time and cost savings, giving you the freedom to focus on improving your fintech product's technical aspects.
What founders love about Design Match.
Why hire your next product designer with Design Match
Risk Management
We take care of international compliance, vetting, legal and financial components of hiring a designer. We provide a foundation for sustainable growth.
Flexibility
Our weekly billing model allows your designs to work alongside the growth of your startup. There are no long-term contracts at Design Match.
Support
Design Match is run by designers who not only help you find the perfect match, but can provide suggestions, tools and support along the way.