Product Designer Job Description: Explanations and Examples

Product designer job description includes a wide range of designer responsibilities. Read on to know more about product designer career opportunities.

Product Designer Job Description: Explanations and Examples cover

Generally, designers are the beauticians in websites, applications, and digital product development. One of the product designer job description includes making the design experience attractive. Moreover, they work closely with cross-functional teams and conduct user research to understand the needs of their target audience before starting the design process.

Product designers also have a major responsibility in assessing the customer needs for a product and finding a unique solution. Furthermore, the product designer job description includes many roles such as entrepreneur, data scientist, user researcher, psychologist, prototyper, interaction designer, visual developer, and front-end developer.

This blog post will focus on the product designer job description and the modern design tools they use in the design department.

product designer job description
Photographer: Kumpan Electric

What do product designers do?

Product designers typically are responsible for the design and development of consumer products. They are in charge of improving existing product designs and product specifications. And suggest improvements to address current industry trends. Additionally, they revise existing designs to create a UX design. And improve the current product life cycle.

Usually taking direction on the business goals and objectives from product management, a product designer is responsible for the functional user experience of a product. Although typically associated with the visual/tactile aspects of a product, product designers can sometimes play a role in the information architecture and system design of a product as well.

In some cases, the product designer responsibilities also include branding the product. Product designers work with the design team members to create a style guide that will be used by developers to ensure that the product’s design is consistent with the company’s brand guidelines.

The job of a product designer is extremely important for the success of a product. A designer should have a strong knowledge of the market needs, be up to date with the latest design trends, and have design thinking to translate consumer preferences into a working product.

What are the skills that a product designer needs?

A successful product designer should have a combination of both creative and technical skills. On the creative side, a product designer should have a creative eye and be able to come up with innovative design solutions. Furthermore, he should also have great communication skills and send out accurate communication of his ideas to colleagues and stakeholders.

On the technical side, a product designer should have a solid understanding of customer experience principles and be proficient in using design software such as Photoshop, Illustrator, Sketch, or CAD software. Additionally, he should also be comfortable coding in HTML, CSS, and JavaScript.

product designer skills
Photographer: Christina @

What is the product designer job description?

The product designer’s job description includes a wide range of product designer responsibilities, from conducting user research to developing prototypes. Depending on the size and needs of the company, a product designer may also be responsible for managing relevant team members and overseeing the design programs.

The product designer job description may vary depending on the company. But some of the key responsibilities include:

  • Being able to identify market trends
  • Conducting market research to understand market needs
  • Developing prototypes and mockups to test functionality of new ideas
  • Designing the user interface and creating user flows of the product
  • Creating visual designs that are both appealing and user-friendly
  • Collaborating with the internal teams of front-end developers and UX designers.

What are the types of product designers?

There are three types of product designer jobs that you can specialize in:

User Experience Designers

User experience designers turn applications into something people like and want to use. UX designer measures and optimizes digital products to improve ease of use (usability) and create the best user experience by exploring many approaches to addressing customer problems.

Visual Designers

Visual designers provide businesses with visually appealing graphic designs for their websites. Their duties include brainstorming creative ideas with marketing teams, developing visual concepts for approval, and collaborating with IT developers to integrate their designs successfully.

visual designer
Photographer: Brad Neathery

Interaction Designers

They ensure products function properly with user interaction. They’re responsible for understanding a user’s goals for interacting with a product, application, or website and creating logical interfaces for users to navigate.

Depending on your interests and strengths, you can choose to specialize in any of these types of product design jobs. Each specialization has its specific job description, which you can check and see if it fits your skillsets.

Is being a product designer a good career option?

Product design is a good career option for those who are interested in the creative and technical aspects of designing products that people use. Usually, with a creative eye, an experienced product designer can grow, take on more challenging projects and earn a higher salary.

Being a product designer is also a good option for those who want to have a more stable career. Because product design is not as volatile as other creative careers, such as fashion design, job security is more stable. Product designers usually have the opportunity to work on long-term projects with a single employer or move up within a company.

The median salary for a product designer job is $85,000 per year. The job outlook for product designers is positive, with an expected growth rate of 8% from 2018 to 2028. So if you are skilled in design, this is a good career option to look into.

How do I become a product designer?

There is no one specific path to becoming a product designer. Many designers have a degree in graphic design, interaction design, or industrial design. At the same time, others may have a background in engineering or another technical field.

Some designers may also have an MBA or other business-related Bachelor’s degree. This can help them understand the business needs of the designing process.

In general, most designers have some combination of formal education and work experience in the field. Many designers also continue to learn new skills and stay up-to-date on design concepts. They learn through online courses (e.g. Udemy, Coursera), conferences, and other professional development opportunities.

product designer job description
Photographer: Lala Azizli

What are the steps in the product development process?

The steps in the development process may vary depending on the company, but typically involve the following:


User research is what makes our approach to understanding consumer preferences methodical and well-structured. It is a necessary part of creating a user-oriented design for a product. Interface designers carry out the research process. The research process usually starts with the introduction of primary solutions for a given problem.


Ideation is a creative process where the design team generates ideas in sessions (e.g., brainstorming). Project managers gather with open minds to produce as many ideas as they can. And address a problem statement in a facilitated, judgment-free environment.


Prototyping is an essential step in the design process. It allows designers to test their ideas with customers and get user feedback early in the development process. Prototypes can be low-fidelity (simple, paper-based) or high-fidelity (interactive, digital), depending on the needs of the project. It is used to test functionality in a fast-paced environment.

Photographer: Amélie Mourichon


Testing is the process of trying out existing products to see if it works as intended and meet users’ needs. It can be done with users (usability testing) or without users (acceptance testing).

Design iteration

Design iteration is the process of making changes to a product based on user feedback and testing. Iteration is an important part of the design process. It helps ensure that the final product is the best it can be.

Iterative design can be used at any phase of the design process. This includes when the product has already been launched in the market. And you are looking to create improvements in that product.

What is the difference between a product designer and a product manager?

A product designer is responsible for the creative and technical aspects of designing products that people use. The designer job focuses on production methods, including researching user experience, visual design, engineering, and industrial design of products. On the other hand, a product manager is responsible for the business side of product development. This includes market research, strategic planning, and budgeting.

product manager
Photographer: Austin Distel

Can a product designer become a product manager?

Yes, a product designer can become a product manager. Product managers typically have a background in business, marketing, or another area of product development. However, they also have experience as product designers or product engineers. Product designers can learn more about the business side of product development if they want to become managers. They can learn through online courses, books, and other resources. In addition, many companies offer training programs for product designers who want to move into management roles.

Where do I apply as a product designer?

There is no one-size-fits-all answer to this question. The best place to apply as a product designer depends on your skills, experience, and location. Many companies have in-house design teams. So if you may want to start your search with companies in your industry or region. You can also search for job openings on job boards, such as Indeed, Monster, and Dice. Finally, you can reach out to design firms or consultancies that specialize in product design.

Design Match is another perfect place to apply if you are looking for a job as a product designer. Just create a profile. And our algorithm will match you with companies that are looking for candidates with your skills and experience. You can also use our platform to connect with other designers and get advice from the Design Match community.

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