Hiring a UI Designer for your Startup

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What is a UI designer?

A UI Designer is responsible for creating user-friendly interfaces that ensure a smooth experience across all devices. This includes understanding customer needs, developing wireframes and user flows to map out the product's features and functionality, refining interfaces according to usability testing results or customer requirements, and collaborating with UX Designers and Developers to implement designs in code. Additionally, they are tasked with establishing design guidelines that help ensure products maintain a consistent look and feel throughout their development cycle. All of these tasks require creativity and knowledge of best practices for UI Design, so UI Designers need to stay up-to-date on the latest trends in order to create the best products possible.

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How can a UI Designer help?

A UI Designer can help your startup in many ways. First and foremost, they can design beautiful and intuitive user interfaces that make it easier and more enjoyable for users to use your product or service. They can also create design guidelines that ensure design consistency across all platforms, which helps keep branding cohesive. Additionally, they can provide valuable insights on usability testing results, giving you an understanding of how people interact with your product or service. Finally, a UI Designer can work closely with developers to ensure the final product meets expectations. All of these tasks are essential for any startup looking to build a successful product or service.

UI designers match the look and feel to how you want your customer to experience your product

What can hiring a UI designer do for my business?

Creates product designs

A UI designer can create product designs through a process called user-centred design. This process involves researching and understanding the target user, their needs, and the goals of the product. With this information, the designer can create wireframes, mockups, and prototypes of the product's user interface, taking into account factors such as usability, accessibility, and aesthetics. The designer will then test the product with users, gather feedback, and make any necessary adjustments.

Refines user interfaces

Refining user interfaces is an important part of UI design. This involves taking existing designs and tweaking them to make the experience more enjoyable for users. It also includes making sure that a product looks and behaves consistently across different devices and platforms. This can include refining elements such as layout, color scheme, typography, animation, interactions, gestures, and more. By understanding customer needs, conducting usability testing, trying out different solutions, collaborating with UX Designers and developers, and adhering to design guidelines, a UI Designer can create an enjoyable user experience that meets the customer’s expectations.

Create brand identities

Creating a brand identity is an important part of UI design. This involves taking into consideration the values and goals of a product or service, as well as how customers perceive it, in order to create logos, visual guidelines, typography, color schemes and other visuals that represent the company and its products. The goal of brand identity is to build a recognizable and unified presence across all platforms. By taking into account customer feedback while creating these visuals, a UI Designer can ensure the final product represents who they are and what they stand for.

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What does a
UI designer actually do?

Develop graphics

Developing graphics is a part of UI design which involves creating graphics, menus, navigation structure and other UI elements for mobile apps or websites. This process requires a strong understanding of user needs as well as aesthetic preferences in order to create visuals that are both useful and attractive. Additionally, UI Designers should be familiar with the frameworks and platforms they are working with in order to make sure their designs will work across different devices and browsers.


Prototyping is a key part of UI Design, which involves creating wireframes, mockups, and prototypes of products or features. This helps to illustrate how an interface will look and feel before it is actually developed. A prototype allows designers to interact with the product or feature and make adjustments as needed. Prototyping tools are used to create these interactive models, which can be used for user testing to ensure the design meets customer needs.

Create a consistent brand

Creating a consistent brand involves using the same visual elements, such as logo, color palette, messaging, and other design elements across all channels. This helps create a unified look which customers can recognize and associate with your business. It is also important to maintain consistency in other areas, such as tone of voice and customer service. Consistency helps establish trust and loyalty with customers.


What to look for when hiring a UI Designer

Case Studies

Case studies are different from classic portfolio pieces as they give you a deeper insight into how your prospective designer actually solves problems. Look for case studies with links to live projects, rather then concept projects.

Design Thinking

When evaluating design thinking you, you’re looking to see how the designer takes business considerations into their design decisions. Although you’re looking for a creative, you want to ensure they solve problems considering business constraints.

Personality Fit

This is one of the most important factors of choosing a designer. You want to ensure that the person gets along with your team. Having a great personality fit often shortens the onboarding time for a designer and get them producing results quickly.

Business value
of UI Design

200% increase

A study by the Nielsen Norman Group found that a well-designed user interface can increase conversion rates by up to 200%. This means that a business with a poorly designed UI could be missing out on up to twice as many customers.

Charge 16% more

Another study by the same group found that users are willing to pay up to 16% more for a product or service with a well-designed UI. This means that investing in UI design can increase the number of customers and revenue per customer.

23% more engagement

Research by the University of California found that businesses with well-designed mobile apps see a 23% increase in customer engagement and a 17% increase in customer satisfaction. 

Hiring a UI Designer

As a startup, hiring a UI Designer can be a great way to ensure that the user experience (UX) of your product or service meets the needs and expectations of your customers. A UI Designer's role is to create the visuals, which includes layout, colors, fonts, and User Interface (UI) patterns. This will allow users to interact with your product or service intuitively and without confusion. UI Designers also understand usability principles such as accessibility standards, which are essential for creating an enjoyable customer experience. Hiring a qualified UI Designer can make all the difference in the success of your startup.

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Should I just do it myself?

The benefit of having a UI designer create product designs rather than the founder doing it themselves is that a designer is trained and experienced in creating user-centred designs that meet the user's needs. They also deeply understand design principles and can create visually pleasing and engaging designs that can increase conversion rates, revenue per customer, and customer satisfaction. Additionally, a designer can help to identify usability issues and provide solutions, ensuring that the final product is easy to use and navigate.

Furthermore, a UI designer can also help the founder understand the trade-offs between design and functionality and prioritize the functionality that will make the biggest difference to the user experience while keeping an eye on the business objectives. A UI designer can also help bridge the gap between the development team and the stakeholders, ensuring that the final product meets the requirements of all parties involved.

Should I hire a UI designer if...

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    You’re developing a new product idea from scratch and would like to de-risk the process by working with an expert.

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    You plan to raise money with your prototype of MVP but have not considered usability in your designs.

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    Looking to obtain more marketshare and are planning new marketing initiatives.

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    Have received feedback round usability from your current customers and want to improve your product.

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    Have received feedback round usability from your current customers and want to improve your product.

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    Do not hire a product designer if you’re looking for your development team to make core design decisions.

Why hire your next product designer with Design Match

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Risk Management

We take care of international compliance, vetting, legal and financial components of hiring a designer. We provide a foundation for sustainable growth.

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Our weekly billing model allows your designs to work along side the growth of your startup. There are no longterm contracts at Design Match.

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Design Match is run by designers who not only help you find the perfect match, but can provide suggestions, tools and support along the way.

Common questions
from founder

A UI (user interface) designer is responsible for creating the visual design and overall user experience of a digital product, such as a website or mobile app. They work to ensure that the product is easy to use and visually pleasing, with a focus on making sure the user's needs are met.

Hiring a UI designer can lead to increased conversion rates, higher revenue per customer, and greater customer engagement and satisfaction. A well-designed user interface can make a product easier to use, which can lead to more customers and increased revenue. Additionally, a well-designed UI can lead to increased customer satisfaction, which can lead to more loyal customers who are more likely to return to the business.

When hiring a UI designer, look for someone with a strong portfolio that demonstrates their ability to create visually pleasing and user-friendly designs. Additionally, look for a designer with experience in the specific type of product you are creating, such as mobile app design or web design. It's also important to find someone who can work well with your development team and understands the technical limitations of your project

The cost of hiring a UI designer can vary depending on factors such as the designer's experience, location, and the scope of the project. On average, you can expect to pay anywhere from $50 to $150 per hour for a UI designer, with more experienced designers on the higher end of that range.

The length of time it takes to design a user interface can vary depending on the complexity of the project and the experience of the designer. On average, you can expect the design process to take anywhere from several weeks to several months, with more complex projects taking longer.

The UI design process typically includes the following steps: research and analysis, design, testing and iteration, and final implementation. In the research and analysis stage, the designer will gather information about the target user and the goals of the product. In the design stage, the designer will create the visual design and user experience for the product. In the testing and iteration stage, the designer will test the product with users and make any necessary adjustments. In the final implementation stage, the designer will work with the development team to implement the design into the final product.

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