Max Miedinger

Max Miedinger was a Swiss typeface designer who is best known for creating the Helvetica typeface. Helvetica is one of the most popular and widely used typefaces in the world, and has been used by some of the world’s most iconic brands, including Apple, Volkswagen, and Coca-Cola. Miedinger’s other notable typefaces include Neue Haas Grotesk (now known as Akzidenz-Grotesk) and Zurich.