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Vocabulary

target markets

A target market is a group of customers that a company has decided to aim its marketing efforts and sales towards. A well-defined target market is the first step to successful marketing and business growth.

There are a few key things to keep in mind when defining your target market:

1. Who is your product or service for?

2. What needs does your product or service meet?

3. Who is most likely to buy your product or service?

Once you have answered these questions, you can begin to narrow down your target market by factors such as age, gender, location, and interests. By doing this, you will be able to more effectively reach your target market with your marketing message and see better results.

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