Case study
Rethinking the Wedding Space
Client
Veilability
The
Client
The
Challege
Veilability is on track to being the leading wedding marketplace in Australia. Their MVP designs didn't holistically integrate their fintech features. They needed a redesign before their next funding round.
The
Client
Veilability is a Brisbane-based tech startup that connects brides and venues to make the process of planning a wedding personalized. Veilability enables brides to search and compare hundreds of local reception venues by feature, budget, and availability and discover a handful of venues for their wedding.
The
Challege
Veilability wanted to open up a new set of transactions by enabling fintech capabilities but needed this integrated into their existing ecosystem seamlessly. We needed to redesign elements of the front end while keeping in mind the database structure and core flows.
Our Matching Criteria
Wedding Industry Experience
Since we were moving quickly, having a designer with an understanding of the trading world was vital.
Great in Teams
Since the team already had a few core members we wanted to ensure the designer could work with existing processes and frameworks.
Location
Having someone who could overlap with the Australia timezone was extremely important for collaboration.
Who we matched them with
Fintech specialized UX Designer
This designer worked to create new flows that would integrate fintech features as well as personalized data features.
Visually strong Product Designer
The product designer was able to turn those user journeys into beautiful, on-brand visuals.
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What they were able to produce
(in less than 6 months)
Intergrated new fintech flows to capture a new set of transactions
Designed a new pitchdeck to raise their seed round
Re-thought the entire user experience using best practice
Created new brand guidelines and components for faster development
Built a product roadmap to prioritize features and ideas
Delivered front-end specifications to developers
Some designs they made
Approximate
Savings
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Interviewing Candidates
Platform Fees
Nation payment compliance
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