Why is Design Important in the Cryptocurrency Market?

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Crypto and Product Design

As more cryptocurrencies and protocols are launching adoption often correlated with the trust generated by the brand as well as the accessibility of the user experience. Bitcoin and Ethereum no longer are speaking the show. New tokens, protocols and unique projects are being launched daily. There is a direct correlation between adoption and usability as many new crypto users do not understand the complexity of the blockchain and thus need to be guided by the user experience.

Design is a key factor in the crypto market. Crypto creators, entrepreneurs and investors should understand that usability means adoption which means growth for their cryptocurrency coin or application! The number of cryptocurrencies continues to grow as protocols move from proof-of-concept into full production systems.

Cryptocurrency Market

How much does a UX designer cost?

Junior

$35/hr

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Mid Level

$79/hr

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Senior

$113/hr

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How can a designer help my coin or application stand out?

Hiring a designer can help you create a distinct and memorable brand around your coin, application or protocol. When users feel connected to a company's mission, they are more likely to buy or use the product as they see themselves within the brand. Your logo, app design, wallet, exchange or web protocol requires a digital presence that communicates the value your platform brings. Users can be intimidated at first sight when it comes to financial technology. Our job is not only to make the design of your project' stand out but to ensure users trust your idea.

What is a Product Designer? Why Hire UX Designer for Your Startup

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Need more than a designer for crypto?

UI designer

A UI designer focuses on the visual element of your product. A great hire to improve your product or grow you team.

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Product Designer

Product designers are a great first hire. They’re a jack of all trades and can help with everything from management to branding.

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Fintech Designer

Hiring a designer who specializes in fintech allows you to create, grow or optimize your fintech startup without with ease.

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Should I hire a product designer?

Your crypto, NFT or web3 app/website is being compared with hundreds of brands daily. As users browse various financial products and tools on the blockchain - design becomes a huge differentiator. It also helps bring life and context to your innovative platform. Blockchain and cryptocurrency have a reputation for volatility in 2022. Tokens are down, and the future of cryptocurrency is still unclear for most users. When they land on your website or app and see your logo and begin to interact with your product. It is vital that their experience feels safe.

What’s the difference between a product designer and a graphic designer (which one should I hire for my crypto design project)?

A product designer is focused on solving user problems through design while considering business goals. These creatives help companies more holistically by maximizing resources and providing additional support.

A graphic designer is focused on creating visual assets such as a logo, illustrations, typography, and branding.

When building an app, website, or wallet - we recommend hiring a crypto-specialized product designer.

When you need a logo, token design or branding, we recommend hiring a graphic designer.

Why your logo is not the most crucial element of your crypto website

We often hear companies say, "I need a logo." Sure, a logo is an essential part of any brand - but in the cryptocurrency space, your logo is not the most crucial element on your website. When a user visits a crypto website, the first thing they see is not the logo - but rather an explanation of the value you give. Users spend an average of 8 seconds on a website before deciding if they will stay or leave. It would help if you made your technology stand out daily with new crypto projects on the web.

What is a Product Designer? Why Hire UX Designer for Your Startup
What is a Product Designer? Why Hire UX Designer for Your Startup

NFT art and Blockchain in design

As Ethereum gains more popularity with the rise of digital art and non-fungible tokens. Design on the blockchain and web is starting the change. Previous with bitcoin-related projects, logo design and website experience were an afterthought. The crypto community was investing the technology that designers weren't part of early crypto companies. Yet, with the rise of NFTs, we're seeing better trading platforms and financial tools that communicate their value faster and more efficiently to users. The crypto community is changing, making access easier for beginners and enthusiasts.

Why hiring a freelance product designer is smarter

Your company is evolving fast, so is the industry. Hiring a freelance designer allows you to get up and running faster with someone who just 'gets it." The relationship with a freelance designer is also more flexible and can evolve as your needs change.

Hiring a freelancer is up to 30% faster than a traditional employee. Also by hiring a full-time freelancer on design match you save up to 20% on hourly rates. Start the matching process today, it's risk free.

Cryptocurrency, bitcoin and gambling

Online gambling is a $50 billion industry. With the rise of cryptocurrency, we're seeing more platforms accessible to anyone with an internet connection. These platforms are built on trustless systems that allow for secure, peer-to-peer transactions. This is a new frontier for online gambling, as there is no centralized authority that can manipulate the outcome of games.

We also see a rise in Ethereum-based casinos that offer provably fair games. This means that the outcome of each game can be verified by anyone who wants to check it. This transparency is a crucial selling point for crypto casinos, as it builds trust with users.

Designing for a crypto casino is challenging, as you must quickly and effectively communicate the platform's value to users. The user experience needs to be smooth and easy to use, as gambling can be a complex process for newcomers.

Cryptocurrency trading platforms

Trading platforms are one of the most popular use cases for cryptocurrency. These platforms allow users to buy and sell cryptocurrencies and trade them with others. This is a complex process, as there are many moving parts. Users need to be able to track their portfolios, see real-time price changes, and place orders quickly and easily.

Designing a trading platform is challenging, as you need to consider the needs of both beginners and experienced traders. The user interface must be intuitive and easy to use while offering advanced features for more experienced users.

Cryptocurrency wallets

Trading platforms are one of the most popular use cases for cryptocurrency. These platforms allow users to buy and sell cryptocurrencies and trade them with others. This is a complex process, as there are many moving parts. Users need to be able to track their portfolios, see real-time price changes, and place orders quickly and easily.

Designing a trading platform is challenging, as you need to consider the needs of both beginners and experienced traders. The user interface must be intuitive and easy to use while offering advanced features for more experienced users.

Crypto Coin Design

Designing your coin is like coming up with a crypto logo. Your cryptocurrency logo does not have to include your business  name. Users often like when a cryptocurrency logo idea is related to the problem your cryptocurrency is trying to solve. 

Your crypto coin design should inspire trust in your users, and your crypto logo should get them excited about the problem you are solving. Although this is not a designer's role, many designers often help founders come up with a business name. The business name of your cryptocurrency or crypto coin should be unique and inspired by the problem your cryptocurrency is solving. 

Bitcoin and the future of design

Bitcoin is the original cryptocurrency, and it remains the most popular and valuable one and remains the most popular and helpful today. It's often seen as the gateway into the world of cryptocurrency and continues to be a significant player in space.

As Bitcoin and other cryptocurrencies gain mainstream adoption, we will likely see more platforms and services that integrate them. This will open up new opportunities for designers to create value for users.

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Designers and the future of cryptocurrency

Bitcoin is the original cryptocurrency, and it remains the most popular and valuable one and remains the most popular and helpful today. It's often seen as the gateway into the world of cryptocurrency and continues to be a significant player in space.

As the world of cryptocurrency continues to evolve, designers will play an essential role in shaping its future. We're already seeing a trend towards better design in the space, which will likely continue as more people get involved.

Cryptocurrency is still a young industry, and there's a lot of room for growth. We're likely to see new use cases and cryptocurrency applications in the future. Designers will be at the forefront of this, creating value for users and shaping the future of cryptocurrency.

Why you should hire a designer for your Web3 Project?

There are a few key reasons why you should hire a designer for your Web3 project:

1. Designers can help you create a user-friendly interface.

2. Designers can help you communicate the value of your platform to users.

3. Designers can help your users feel safer in your application

If you're looking to create a user-friendly interface for your Web3 project, hiring a designer is a great idea. Designers can help you communicate the value of your platform to users and design for an increasingly digital and global world.

Is Design Match for you?

  • You're a founder or a creator

  • You’re building an impactful product

  • You’re happy to work with remote talent

  • You’re looking for a designer for at least one month

For small gigs (where you just need a hand.) We recommend checking freelance marketplaces like Upwork, Fivverr or Dribbble.

What is the difference between Design Match and a marketplace?

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