So, you decided to hire a graphic designer for your business? Awesome! But where can you find a graphic designer? As a startup business owner, representing your business well contributes to your startup's success. You must aim to connect your target audience using your brand's identity.
Most startup owners try to do their graphic design independently without following a design process. However, it is possible to DIY your startup's graphics. On the other hand, it would take up most of your time and prevent you from focusing on things that matter.
Finding a graphic designer nowadays is not as hard as it was before. Several online service marketplaces are offering a variety of graphic design talents. Now, it's easy to find a talented designer who matches your preference.
As a startup founder, where do you go to find the perfect graphic designer? You might have an idea of where to look, but where is the best place for your company's needs? This article will break down where to search for designers and identify a suitable fit for your company.
What Is A Graphic Designer?
A graphic designer is someone who communicates information in a visually creative way. Their task could include everything from website design to creating logos for your startup. A graphic design provides the face of your business.
Graphic designers use modern tools and apps to create the brand's visuals. Their main task is to provide a layout for your brand's marketing materials. Moreover, they also help in establishing the brand's identity.
A good graphic designer can make your brand recognizable. They must have a good eye for design and great attention to detail. Besides being creative, they should also be flexible enough to meet your design vision.
Why Do You Need To Find A Graphic Designer?
Graphic designers create logos, websites, and other marketing material for your business. Depending on the industry, they can also make other business materials that need design, such as brochures and magazines.
92.6% of people say the visual dimension is the number one influencing factor affecting purchasing decisions – Neil Patel
Graphic designers are primarily responsible for the company's branding. They will use their creativity to develop a unique design to represent your brand. Furthermore, a good design can also help you increase your brand's visibility and gain customers' trust.
When you hire a graphic designer, you hire a professional to do the job. These individual know their task, and they can also help you deliver the message you want to convey through visual designs. Moreover, hiring a graphic designer can save you a lot of money in the long run.
DesignMatch can help you find a graphic designer for all your design needs. Our team of carefully vetted designers has vast experience working in different UX and graphic design areas. We will take your preference and needs to find you a perfect designer match!
What do Graphic Designers do?
Graphic designers are responsible for a lot of tasks. Moreover, their responsibilities will usually vary depending on their client's industry. Here are some examples of jobs a graphic designer usually does day-to-day.
Pitch Deck Design
A pitch deck design is an overview of your business plan. This gives your audience a brief knowledge of what you are currently working on in your business. When pitching a deck, it's crucial to connect with the audience to deliver your startup goals effectively.
Furthermore, A graphic designer can help you create a captivating pitch deck that will help you grab your audience's attention. Moreover, they can also help you structure your pitch deck logically and intuitively.
It's essential to have a logo that you feel represents your company. A graphic designer can help you refine the design to make it perfect. They can also help you generate a unique logo if you are out of ideas.
A good graphic designer will carefully evaluate your brand and create a logo based on its identity. It's essential to have a logo that uniquely identifies your brand, so your customers will instinctively recognize your business.
A website graphic designer can help you create a website layout that represents your company in the best way possible. They will take cues from your company's values to create a unique design that will make people want to learn more about you. They must understand your company's culture to portray your business image effectively.
Social Media Graphics
Part of a graphic designer's task is to help you create social media graphics. Creating appealing and interactive social media graphics is essential for content marketing. Customers are more likely to rely on a brand if they have an excellent social media presence. Furthermore, you can create a solid online presence with quality social media designs.
It’s worth keeping in mind that not all designers are proficient in all fields of graphic design. When trying to find a graphic designer for your startup, it’s crucial to assess what you want to achieve to ensure that you hire the ideal candidate.
Custom icons will help give your website a personalized look and vibe. The icon's design can be as straightforward or as detailed as you want it to be. When customizing website icons, you must keep your brand's identity in mind to remain consistent with your branding.
Where to find a Graphic Designer
Finding a good graphic designer is not as hard as it was before. Thanks to modern technology, there are a lot of sites where you can find a graphic designer. A career networking site such as LinkedIn is an excellent place to start.
Alternatively, you can also look for a freelance graphic designer. DesignMatch is an excellent site to find an amazing graphic designer for your design needs. This site will create a personalized result depending on your preferred qualifications. All you have to do is tap on your keyboard and wait to get a perfect match.
Referrals can also be a great avenue to find a graphic designer. An advantage of referrals is that you have a trusted person who can testify for the graphic designer's skills. However, you must watch out for falsified testimonies. It would be best to hire someone with multiple testimonies from credible accounts before hiring them.
You can also try other websites that offer designers for hire. No matter where you find your graphic designer, it's crucial that you do your research as well. You must assess what qualifications you are looking for in a designer and your budget.
How Much Does A Graphic Designer Costs?
Now, you know where to find a graphic designer. Your next step is to identify how much you are willing to pay for a graphic designer. In some cases, the site where you find a graphic designer determines their rate.
The median pay for graphic designers in 2019 was $25.05 per hour. – Bureau of Labor Statistics
You can expect to pay $20-$40 per hour for a junior graphic designer. These designers are primarily entry-level. However, some of them are career shifters who have some experience in graphic design.
On the other hand, a mid-level graphic designer can charge you an hourly rate of $40-$60 per hour. These designers have some experience with graphic design. They are also knowledgeable with modern graphic design tools.
Finally, senior graphic designers can charge you an hourly rate of $80 or more. Tenured graphic designers have years of experience in the industry. Moreover, designers at this rate have experience working with high-end projects.
When you are finding for a graphic designer, it's essential to set your expectations first. You must assess your visual design goals and what level of experience you want your designer to have.
Finding the perfect graphic designer can be a challenge itself. But with the help of this article, you will know where and how to find an ideal graphic designer. Moreover, you will also understand the value of hiring the perfect graphic designer for your startup.
DesignMatch can help you find the perfect graphic designer in less than 72 hours! Our expert matching system guarantees that you will find the ideal match for your design needs. Start your matching process now!